Another dire sales report [ADMIN WARNING: NO POLITICS]

[Snowflee17]

The way things are going, I'm sure a GT will be $100k in no-time.

It already is if you look at the GT350 starting at $109,995 and going up with options!

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[Dragster]

The Mustang is worth every penny. I am GRATEFUL that it still exists. What are your other options for a fast V8? (None)

You’re going to spend $100K and UP on a comparable sports car with a V8. (Corvette, AMG Benz, then you get into exotics at 200K and up)

The base GT is what 47K’ish? Freakin bargain basement if you ask me. Sure if you spec up you can easily hit 60-65K but I’d argue that’s still a great deal in 2025 where your super average boring SUV costs 60K easily.

Yesteryear prices don’t matter.

I think the base price of the GT is great, it's just that the pricing on built out cars has gotten a bit ridiculous. I priced out a loaded GT Premium and it was just over 70K. That's legitmately Corvette territory as the C8 starts at $69,995. I honestly can not remember a time where a GT--not a Shelby/Ford Performance/Mach 1/Dark Horse/etc--could be optioned up to Corvette pricing. Yes, there's more options now and yes, you don't have to put every option on, but still. That's pretty telling.

 

[Mustang1987]

I think the base price of the GT is great, it's just that the pricing on built out cars has gotten a bit ridiculous. I priced out a loaded GT Premium and it was just over 70K. That's legitmately Corvette territory as the C8 starts at $69,995. I honestly can not remember a time where a GT--not a Shelby/Ford Performance/Mach 1/Dark Horse/etc--could be optioned up to Corvette pricing. Yes, there's more options now and yes, you don't have to put every option on, but still. That's pretty telling.

You want Ford to not offer as many options?

 

[robvas]

The Mustang is worth every penny. I am GRATEFUL that it still exists. What are your other options for a fast V8? (None)

You’re going to spend $100K and UP on a comparable sports car with a V8. (Corvette, AMG Benz, then you get into exotics at 200K and up)

You can get the M2 (not a V8 but who cares) starting at $65k

It already is if you look at the GT350 starting at $109,995 and going up with options!

You can't really count aftermarket Shelby garbage...

 

[Cruisesader302]

I think the base price of the GT is great, it's just that the pricing on built out cars has gotten a bit ridiculous. I priced out a loaded GT Premium and it was just over 70K. That's legitmately Corvette territory as the C8 starts at $69,995. I honestly can not remember a time where a GT--not a Shelby/Ford Performance/Mach 1/Dark Horse/etc--could be optioned up to Corvette pricing. Yes, there's more options now and yes, you don't have to put every option on, but still. That's pretty telling.

Ford seems to be following the same pricing structure as GM with the Corvette. Sure, you can buy one for $70k, but it’s definitely a base car. Add the Z51 performance package, 3LT interior, upgraded wheels and front end lift and you’re in the mid $90k range. My 23 had this spec with a MSRP of $89k in the summer of 2022.

 

[robvas]

I think the base price of the GT is great, it's just that the pricing on built out cars has gotten a bit ridiculous. I priced out a loaded GT Premium and it was just over 70K. That's legitmately Corvette territory as the C8 starts at $69,995. I honestly can not remember a time where a GT--not a Shelby/Ford Performance/Mach 1/Dark Horse/etc--could be optioned up to Corvette pricing. Yes, there's more options now and yes, you don't have to put every option on, but still. That's pretty telling.

Dark Horse Premium with the handling pack, automatic, Recaros, and appearance package is $78,200

Yikes.

Couldn't get a GT Premium over $65,725 though

 

[ChitownStang]

I think it’s all relative across the board.
Average new car cost is $48k in our country.
I traded my $60k premium Mach 1 that I paid $56k for 4years, 28k miles ago. Got $40k
Bought my msrp $67k 24 DH prem a week ago for $63k and now that same spec 25 is $72k msrp.
Like wtf is going on!
I cross shopped an M2 but the car was boring for the same price and I already have one bmw .
What other car can you buy new that a manual, coupe, with back seat, and big trunk.
Mustang and M2… that’s it.
All other 2 door sports cars are impractical .
So I Ponied up, YOLO

 

[MegaMan]

I think it’s all relative across the board.
Average new car cost is $48k in our country.
I traded my $60k premium Mach 1 that I paid $56k for 4years, 28k miles ago.
Bought my msrp $67k 24 DH prem a week ago for $63k and now that same spec 25 is $72k msrp.
Like wtf is going on!
I cross shopped an M2 but the car was boring for the same price and I already have one bmw .
What other car can you buy new that a manual, coupe, with back seat, and big trunk.
Mustang and M2… that’s it.
All other 2 door sports cars are impractical .
So I Ponied up, YOLO

^ this is exactly my point. There is literally zero competition in the same space as the Mustang. The Mustang GT & Dark Horse are a helluva lotta fun for the $$$. Hard to find alternate comparable options. The space is shrinking I am grateful Ford is keeping it alive. I’ll happily pay for it too.

 

[8915GT]

I am okay with this, When I had my s550 I was tired seeing everyone and their mom have one too!

 

[AzkAdAsh]

Right. Directly in line with the push for people to go electric. The Mach-E wasn't around yet to directly compete with the Mustang, but Tesla had been on the market for nearly a decade, Renault and Chevy were breaking into the EV space, and the Tesla Model 3 was announced and only a couple years away. This is also around the time that states began trying to push legislation to ban gas vehicles by 'X' date, and advertising was greatly boasting the benefits of EVs while giving large tax breaks to people who were willing to be early adopters of the technology. It was a very appealing prospect for a lot of people and they took the deal.

Couple that with the fact that ICE vehicles then had to try to compete with, and incorporate, the technology that was/is being packaged in the EVs, the prices on the ICE cars and trucks continue to rise, but with no tax rebates or dealership mark-downs to offset like the EVs had. This was also at a time when EVs were effectively in their infancy and were being touted as having no downsides; only positives.

Now, two decades into their mass distribution, we know that they're not as perfect as we were initially made to believe, but there is still a massive high-level push for them to take over the market completely while vilifying and stigmatizing ICE vehicles. That's why ICE vehicles are marked-up, taxed as "gas-guzzlers", offer no tax breaks, have higher APR financing, while EVs have consistently be marked down, given those tax breaks, offered at low/no APR financing, etc.

My apologies for not spelling this out in my initial post. I was initially only responding to the portion of the article that was directly comparing sales between the Mustang and the Mach-E. I wasn't trying to address the entire history of government subsidized automobile manufacturers being bullied by legislators and lobbyists to neuter their own brands in an effort to appease their financiers.

 

[robvas]

Right. Directly in line with the push for people to go electric. The Mach-E wasn't around yet to directly compete with the Mustang, but Tesla had been on the market for nearly a decade, Renault and Chevy were breaking into the EV space, and the Tesla Model 3 was announced and only a couple years away.

Mustang buyers didn't flock to electric cars. Plus, the Mach E sold like trash until last year (because Ford pushed huge discounts, it still sells far worse than any Tesla model)

 

[Neggytive]

anyone ever hear the term " day 2 mod's"?

What can we do to these cars?

Oh we can add fog lights if we want to disassemble the bumper

We can add covers to the sun visors to cover the warning labels.

Floor liners!

"cold air" intakes !

do something to the exhaust.

or if you have an extra $10K do a Whipple, Roush, or Ford Performance (still a Whipple) forced induction kit, which is the only true power adder in the tool box

Cripes I don't even see a set of under drive pulleys for the Coyote.

Ford is locking the computers down to reduce warranty claims, pure and simple.

Does anyone have an opinion as to how much there is left in the motor to squeeze out?

At 480/486/500 HP at the crank, which is about 1.59 HP per inch, that is a respectable number without dropping huge money on heads, intake, etc.

So ford sells 47300 give or take Mustangs, ragtops and coupes.

Take out the Ecoboost cars and that R&D to get more HP than you can get on the DH gets pretty pricey, and it isn't like Ford has another chassis that is screaming for high HP, you can only sell so many Raptors and even then the tires get the vehicle speed limited to 114 MPH

The only real way to get more ooomph out of the 5.0 is boost and the options for doing that with the computer limitations are limited to Whipple and Roush, neither is cheap, and doing it wrong ( running slicks) is going to leave the transmission, rear diff and axles wanting some high dollar upgrades.

As for the aftermarket, unless the parts can be used on other vehicles there isn't a lot of money to be made trying to mass produce parts for a low production car.

Again 47000 2024's made, the 2025 figures are probably going to be similar, take out the ecoboosts, fleet cars, owners that are just happy to put gas in it and drive it til the check engine light comes on, and you are looking at a small amount of people you might sell to

Why are the Diode Dynamics fog light kits so much money?
Because their R&D and tooling costs can't be spread out over a lot of cars.
If they have sold 500 of their kits I'd be surprised.

Same with tuning, it costs a ton of money to reverse engineer the computer in this car, then write the code, have a test mule to try it on, dyno time, more teaks to the code, etc etc etc and how many units do you think they are going to sell? How much are you willing to pay for it?

 

[MaddNomad]

Right. Directly in line with the push for people to go electric. The Mach-E wasn't around yet to directly compete with the Mustang, but Tesla had been on the market for nearly a decade, Renault and Chevy were breaking into the EV space, and the Tesla Model 3 was announced and only a couple years away. This is also around the time that states began trying to push legislation to ban gas vehicles by 'X' date, and advertising was greatly boasting the benefits of EVs while giving large tax breaks to people who were willing to be early adopters of the technology. It was a very appealing prospect for a lot of people and they took the deal.

Couple that with the fact that ICE vehicles then had to try to compete with, and incorporate, the technology that was/is being packaged in the EVs, the prices on the ICE cars and trucks continue to rise, but with no tax rebates or dealership mark-downs to offset like the EVs had. This was also at a time when EVs were effectively in their infancy and were being touted as having no downsides; only positives.

Now, two decades into their mass distribution, we know that they're not as perfect as we were initially made to believe, but there is still a massive high-level push for them to take over the market completely while vilifying and stigmatizing ICE vehicles. That's why ICE vehicles are marked-up, taxed as "gas-guzzlers", offer no tax breaks, have higher APR financing, while EVs have consistently be marked down, given those tax breaks, offered at low/no APR financing, etc.

My apologies for not spelling this out in my initial post. I was initially only responding to the portion of the article that was directly comparing sales between the Mustang and the Mach-E. I wasn't trying to address the entire history of government subsidized automobile manufacturers being bullied by legislators and lobbyists to neuter their own brands in an effort to appease their financiers.

I enjoyed the breakdown and thought process. Better then hearing the same ol’ “it’s just not tunable” argument I’ve been seeing everywhere.

 

[Neggytive]

Mustang buyers didn't flock to electric cars. Plus, the Mach E sold like trash until last year (because Ford pushed huge discounts, it still sells far worse than any Tesla model)

but it sold more units than the ICU Mustang

 

[MaddNomad]

Mustang buyers didn't flock to electric cars. Plus, the Mach E sold like trash until last year (because Ford pushed huge discounts, it still sells far worse than any Tesla model)

but it sold more units than the ICU Mustang

Yeah because in context it was given an opportunity for a boost in sales by discounts/incentives. He said that.

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