Ezra Dyer: Mustang Is a Vibe.... It's an Attitude, Not a Format.

[9secondko]

The thing is, those are all assumptions.

As a business, the Mach-E’s been a runaway hit. The only “mistake” would be if it were a sales flop. Clearly the numbers state otherwise.

The only people worried about dilution are purists and traditionalists.

wrong. It’s been proven for over 57 years.
The assumption is that it’s ok to call non mustangs mustangs.

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[DeluxeStang]

the Mustang is already a sub brand of Ford.

sub sub brand is too diluted.
Mustang is a model, not a make.

as stated before, the Mach e being called mustang is a mistake snd will likely be resolved in the near future.

calling everything a mustang isn’t a solution. All it does is cause the actual mustang that people love to disappear or lose all identity while causing (hopefully if you’re Tyler from parts) an initial, short term sales bump on non mustangs using the mustang name. Then the actual Mustang brand does a slow death as the whole reason people love it ceases to be. It then becomes synonymous with trucks, suv grocery getters, station wagons and no longer THE iconic American sports coupe.

If Ford was just slapping the mustang name on anything, I'd agree with you. But it's not like they're planning to make a mustang truck or van. So far, we have a badass iconic muscle car, and a sexy, good performing hot hatch, that's a pretty solid performance line-up. As long as future mustang branded vehicles look good, and are good performing vehicles in their class, I'm ok with using the mustang name.

 

[9secondko]

If Ford was just slapping the mustang name on anything, I'd agree with you. But it's not like they're planning to make a mustang truck or van. So far, we have a badass iconic muscle car, and a sexy, good performing hot hatch, that's a pretty solid performance line-up. As long as future mustang branded vehicles look good, and are good performing vehicles in their class, I'm ok with using the mustang name.

except they are just slapping the name on an SUV EV. That’s not a hot hatch. Lol
And there is discussion that it may not stop there.
And there is discussion that it may not stop there. Though that’s already enough of a problem as is.

a mustang is a mustang. Not a soccer mom suv.

for performance lineup they can revive svt or ford performance branding.
Not call one model another model. That’s poor Communications at the least.
It’s a dumb move.
Call the suv it’s own thing and be done. Everything will benefit.

 

[OppoLock]

wrong. It’s been proven for over 57 years.
The assumption is that it’s ok to call non mustangs mustangs.

Pretty sure Ford wasn’t planning on a spin-off brand on a car with 0 years of cachet, let alone 10 or 20. But when you’ve got 50+ years of recognition, and you’re operating in a completely different economic and regulatory environment that will dictate the imminent demise of the traditional product/formula, then it makes sense to capitalize on moves like this.

You know dang well that their product planning and marketing teams discussed the implications of backlash before dropping a bomb like the Mach-E. And you know they’re grinning ear to ear when they can barely keep up with demand sales-wise.

 

[Murfstang]

except they are just slapping the name on an SUV EV. That’s not a hot hatch. Lol
And there is discussion that it may not stop there.
And there is discussion that it may not stop there. Though that’s already enough of a problem as is.

a mustang is a mustang. Not a soccer mom suv.

for performance lineup they can revive svt or ford performance branding.
Not call one model another model. That’s poor Communications at the least.
It’s a dumb move.
Call the suv it’s own thing and be done. Everything will benefit.

You are just plain wrong and you simply can't come to terms with it. SMH.

 

[AvalancheSVT]

You are just plain wrong and you simply can't come to terms with it. SMH

he is not wrong except about the part where its dumb.

its good marketing, tokenizing a beloved brand so idiots can feel like they're one of the cool kids without having to buy into what made the thing cool to begin with.

 

[Biggus Dickus]

I predict the approach will fail like New Coke.

Do you realize that orders for the 2023 Mach-e are closed and 2022s fly off the lot?

If your prediction proves true you should change your forum name to Nostradamus.

 

[IPOGT]

It’s a nice SUV and probably the best looking of all EV’s….Not surprised. I’d like one myself, but it’s not a Mustang.

 

[9secondko]

Pretty sure Ford wasn’t planning on a spin-off brand on a car with 0 years of cachet, let alone 10 or 20. But when you’ve got 50+ years of recognition, and you’re operating in a completely different economic and regulatory environment that will dictate the imminent demise of the traditional product/formula, then it makes sense to capitalize on moves like this.

You know dang well that their product planning and marketing teams discussed the implications of backlash before dropping a bomb like the Mach-E. And you know they’re grinning ear to ear when they can barely keep up with demand sales-wise.

you said it. A CAR with 50 years of recognition.

exactly why it doesn’t work as a sub sub brand.

Mustang is a car. Not words slapped on an suv

also nothing about the “oh no climate change!” Regulations mean of he mustang is going anywhere. It may be powered by something other than gasoline, but the formula doesn’t need to change one bit. It’s an excuse for the agenda people.

boom. Done.

 

[9secondko]

Do you realize that orders for the 2023 Mach-e are closed and 2022s fly off the lot?

If your prediction proves true you should change your forum name to Nostradamus.

do you realize SUVs are huge sellers?
Nothing to do with an incorrect badge.

 

[9secondko]

It’s a nice SUV and probably the best looking of all EV’s….Not surprised. I’d like one myself, but it’s not a Mustang.

exactly this.
So funny when people twist anything to suit their straw man.

 

[9secondko]

Do you realize that orders for the 2023 Mach-e are closed and 2022s fly off the lot?

If your prediction proves true you should change your forum name to Nostradamus.

the new Superman comic which has Clark Kent’s woke son take over sold huge it’s first issue. After 11 issues it’s now cancelled. LOL

thankfully that won’t happen with the Mach e because it’s an suv which is the hot item right now as all SUVs are. But the lame mustang badge is problematic more than helpful.

 

[9secondko]

You are just plain wrong and you simply can't come to terms with it. SMH

LOL

THE OTHER WAY AROUND BRO. explains the “but Nissan has a mustang too” post.

 

[OppoLock]

you said it. A CAR with 50 years of recognition.

exactly why it doesn’t work as a sub sub brand.

Mustang is a car. Not words slapped on an suv

boom. Done.

Would you say that the car has been a sales success for Ford, yes or no

Boom. Done

 

[9secondko]

Would you say that the car has been a sales success for Ford, yes or no

Boom. Done

the mustang? Absolutely.

what? You want to pretend the f150 hasn’t sold a bazillion times more every year since forever? FAR More per year than the Mach e? And all that time ford never felt the need to call the truck s mustang. Not even the lightning - an ev that used to use a supercharged v8.

there goes your little whatever you think you had. Lol

laughable stuff.

the mustang doesn’t have to have f150 sales to be a success in its segment. Neither does the Mach e. But the mustang doesn’t need to suffer so that the Mach e can succeed. See f150 as proof. Your argument never had legs. It’s done and done.

if Tyler from parts really needed the mustang to be under an umbrella for the future it would have been f150. But that would have been almost as stupid as putting it under an suv that sells far less. Seriously where do some people come up with logic thst destroys itself. Amazing post Pandemic brain stuff.

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