Ford Australia 100 Years Celebration & Global Ranger Super Duty Reveal

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Ford Australia 100 Years Celebration & Global Ranger Super Duty Reveal




Join us live as we celebrate 100 years of Ford in Australia and unveil the Ranger Super Duty!

This milestone will celebrate the contribution of our passionate Ford fans, and employees past and present, all of whom have made Ford Australia what it is today.

We will also showcase Ford Australia’s innovation over the past 100 years, relive legendary motorsport moments, and pay tribute to our long-standing partners including the Geelong Cats.

As part of the celebration, we will also showcase a selection of iconic Ford models through the ages, both on, and off, the racetrack. Expect an exciting reveal, special guests, a look forward at what the future holds, and a look back at some special moments from the past 100 years.

Live Stream Agenda (AEDT):
11:45am – Pre-show: Ford fans and their vehicles
12:00pm - A Century of Service & Leading the Future
12:20pm – A Celebration of Falcon & Motorsport
12:30pm – Global Reveal of the Ranger Super Duty
1:00pm – Closing

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Bill Ford is here!

 

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I might be highly critical of some of the decisions made by the company over the years, but that just means I care about the brand and their success. 100 years ago today, Ford started assembling Model T's in Australia, and 100 years later they are still here and still leading the market. Last month the Australian designed and engineered Ranger was at number one position, and they finished second to Toyota for total sales....................which is remarkable considering the bulk of Ford's sales come from Ranger, Everest and Mustang.

For a brand to last up to and beyond 100 years is rare and worth acknowledgement. It still cuts me deep that we no longer make Ford's, or any cars in this country, but that's a complicated and deeply controversial story on its own. Ford do still employ a large development team, run a large proving ground and have their own design center. When GM and Toyota closed shop, its similar facilities were shuttered, and GM went on to kill the Holden brand entirely. A changing market waits for no one, Ford adapted, GM-H took too long to adapt and ultimately failed.

Ford also unveiled the new Ranger Super-Duty today.

https://www.ford.com.au/showroom/trucks-and-vans/ranger/super-duty/

And joy or joys, they made the decision to include the single cab chassis! Standard engine is the 3.0 Powerstroke V6 diesel with the 10-speed auto...............................with the Landcruiser 70-series no longer available with the V8 diesel and only an underpowered 2.8 4-cylinder, who would buy the ancient Landcruiser now?

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Bill Ford is here!

Can imagine traveling all the way to Australia, only to end up in shonky Broadmeadows?

 

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This 90 second promo was also released today:


Ford and Australia. A partnership 100 years in the making

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