Ford to offer employee pricing (below invoice) to all US customers April 3 through June 2 - "From America to America"

[caddison524]

I might just get a price quote on build then.

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[robvas]

Probably saw GM's sales numbers last quarter and said "we have no other choice"

 

[drive_55_not]

Is the Dark Horse even eligible for employee pricing?

Looks like it's part of the Excluded inventory,

Dealer participation is discretionary. Valid April 3 - June 2, 2025. Eligible Vehicles: All new eligible 2024-2025MY Ford & Lincoln vehicles (excluding 25MY Expedition, 25MY Navigator, 25MY Super Duty, Raptor Family (Bronco, Ranger, F-150), Mustang Specialty (Dark Horse, GTD, Shelby GT/GT500, Mach1), Bronco 2DR/4DR Stroppe Edition, F-450 & F-550 Chassis Cabs, E-Series: E-450 Cutaway & E-450 Stripped Chassis, F-Series Stripped Chassis: F-53 Class A Motorhome Chassis & F59 Commercial Stripped Chassis and F-650 & F-750 Chassis Cabs. Eligible Delivery Types: Retail (0), Minor Fleet (E), Flex Buy (Z), Red Carpet Lease, RCL Commercial (L) and Individual Lease (6). Additional terms, conditions, and fees may apply. Assembled in the USA with domestic and foreign parts. See dealer for complete details. (NAT)

 

[caddison524]

Probably saw GM's sales numbers last quarter and said "we have no other choice"

Right. As much as I have my gripes with GM after getting rid of the Camaro. GM has been strong with incentives on all products.
C8s are heavily discounted now.

 

[broncoboy22]

Looks like it's part of the Excluded inventory,

Dealer participation is discretionary. Valid April 3 - June 2, 2025. Eligible Vehicles: All new eligible 2024-2025MY Ford & Lincoln vehicles (excluding 25MY Expedition, 25MY Navigator, 25MY Super Duty, Raptor Family (Bronco, Ranger, F-150), Mustang Specialty (Dark Horse, GTD, Shelby GT/GT500, Mach1), Bronco 2DR/4DR Stroppe Edition, F-450 & F-550 Chassis Cabs, E-Series: E-450 Cutaway & E-450 Stripped Chassis, F-Series Stripped Chassis: F-53 Class A Motorhome Chassis & F59 Commercial Stripped Chassis and F-650 & F-750 Chassis Cabs. Eligible Delivery Types: Retail (0), Minor Fleet (E), Flex Buy (Z), Red Carpet Lease, RCL Commercial (L) and Individual Lease (6). Additional terms, conditions, and fees may apply. Assembled in the USA with domestic and foreign parts. See dealer for complete details. (NAT)

Dangit! I knew it. Usually doesn’t apply to special editions. Thanks for the confirmation

 

[smurfslayer]

So really it’s just a well hyped inventory reduction on stock. Catchy ad, but quite a bit misleading.

 

[BoostRabbitGT]

Would this deal apply to custom orders made during the given timeframe?

 

[jeffnudi]

"Must take delivery from dealers stock by 06/02/2025." My experience has been that ordering a vehicle takes more than two months, so probably does not apply. As far as "participating dealers" goes, that is stated on all of the discount promotions. I have been buying on X-Plan for years and have not had a dealer say they won't honor it, even though they are not forced to. Probably some out there, but I don't know of any.

 

[Allanrock59]

Yeah they offer employee pricing but they increase the interest rate. The same thing happened to me when I ordered my mustang I had the regular pricing then when it was shipped the employee pricing was on. So yes the car was cheaper but the interest rate went up 2%

It's just a gimmick " get them with a cheaper price but we get back the lost with the interest"

 

[VileKnight]

Looks like I’ll be taking another look next week at a build and/or local inventory.

Having to take delivery by 6/2 does seem to mean they want to clear out current inventory and ordering means you miss out.

 

[broncoboy22]

from a reputable dealer on B6G:

“Incentives can be used in conjunction with this program too. Dealers can choose to participate or not, the only real rule is the dealer can't sell it above A plan but can be less depending how aggressive they want to be. If they're drowning in a particular model they may get into some of the dealer cash to get rid of them.

Overall, I think this is a good move by leadership and for customers. GM and other mfgrs. were doing this years ago and Ford took the position giving this type of discount devalued the product. I disagreed with them then and am glad at least one marketing person in the crystal palace was ballsy enough to find a way to exploit the situation. I think price levels have increased too fast/often either due to input costs or greed so this will help some.”

I think this is a good thing for those looking to buy rn. Just make sure all the numbers make sense and you’re not paying more or the same in the back end

 

[Tyler Durden]

Yeah they offer employee pricing but they increase the interest rate. The same thing happened to me when I ordered my mustang I had the regular pricing then when it was shipped the employee pricing was on. So yes the car was cheaper but the interest rate went up 2%

It's just a gimmick " get them with a cheaper price but we get back the lost with the interest"

I mean, just go to a credit union and get an even cheaper rate. You don't have to get a loan with them.

 

[BoostRabbitGT]

Maybe after 6/2 we'll find out about the '26 models?

 

[Allanrock59]

I mean, just go to a credit union and get an even cheaper rate. You don't have to get a loan with them.

I don't know about the US for credit rate, but here in Quebec only the dealers offer a way better rate than any other institution. The best rate I could get was roughly 8.2% compare to the 5.9 at ford when I bought the car.

Today the best rate is about 7.2 so...

 

[Q6543]

Tariffs aside, I know dealer stock is getting close to 90 day supply on lots for certain models and down weeks were being planned.

Maybe this helps create room for lines to keep running longer

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