DFB5.0
Well-Known Member
I can't believe I'm going to defend Ford here, but it's a similar story with other brands as well. My old boss ordered a Mazda CX-5 and got no information or contact from the dealer or Mazda during the several months he waited for the vehicle. The only time anyone contacted him was when it showed up out of the blue at the dealer and was told come and get it.The buying experience with Ford makes one feel like a mushroom.. one is kept in the dark and fed sh**t by the dealerships !!!
It's a tough situation. We are told that cars are the second most expensive purchase we make. It would be nice to think that would mean a special buying experience.
The thing is, each contract signed and order made is just one of countless others within a dealer's and car companies' system each day, week, month, year. For perspective, there are 90,000+ cars sold each month in Australia. That would be a lot of phone calls per week/month informing each and every customer where their car is at, and almost every one of those calls will be "no information at this stage". Unfortunately, you are just another number.
Could it be better in this era of modern inventory and computer tracking? Probably. Do car companies see the need to do this? No, because it means more money needs to be spent when quite often the car is already sold and the buyer on the hook.
And what about special cars like a Mustang? Well, from Ford's point of view, Mustang is just a sideshow to them. Every single overpriced Ranger or Everest they sell makes them considerably more profit than a Mustang ever will. Sad, but that's a volume car company who's sole focus is impressing the shareholders.
Says the man who complained at every moment possible about Ford's poor communication skills.
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