2024 Mustang sales lowest in history of Mustang

[Gregs24]

Let's see what happens next year, will Mach E sales go up or flatten out?

But Mach-E is only one of the many EV's that Ford sell now and has been around for a while. Explorer EV, Capri and Puma EV will overtake it in Europe big time this year. It isn't even in the top 20 in Europe.

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[robvas]

But Mach-E is only one of the many EV's that Ford sell now and has been around for a while. Explorer EV, Capri and Puma EV will overtake it in Europe big time this year. It isn't even in the top 20 in Europe.

That has nothing to do with Mach E vs Mustang sales numbers

 

[MustangMitch69]

As someone who worked for a manufacturing giant in the consumer electronics industry for a quarter of a decade I can tell you this. The only reason the Mustang still exists is that folks in high places want it. The constant price increases have more to do with increased costs as opposed to bottom line profit. The profit dollars or lack of them are meaningless to Ford corporation. The unit sales are insignificant one way or the other.

As someone who also worked for a US manufacturing company, of $100K+ industrial products in my case, I concur that pricing is more based on costs than profits. Our profit margin percentage stayed about the same the whole time I was at the company; the only reason our prices went up is because our costs went up.

I would add that they also take competitors and their prices into consideration. Last year I got a '24 GT convertible premium for about $59K before taxes, etc, and I just looked up the market price of a '24 camaro SS convertible and they're going for about $55K, which is pretty close and comes with a lot less features.

It's almost worth that difference just for the engine advantages like dual overhead cams, dual fuel delivery, variable valve timing, and larger intake and exhaust valves, and I won't even get started on the difference in interiors, once of which is based on 2016 tech (2019 if you count the mid-cycle refresh) and the other 2024.

 

[robvas]

It's almost worth that difference just for the engine advantages like dual overhead cams, dual fuel delivery, variable valve timing, and larger intake and exhaust valves, and I won't even get started on the difference in interiors, once of which is based on 2016 tech (2019 if you count the mid-cycle refresh) and the other 2024.

The Camaro has variable valve timing and a hair larger intake valve

 

[MaddNomad]

Let's see what happens next year, will Mach E sales go up or flatten out?

Remember, in Janurary 2024 this was the headline:

Ford Mustang Mach-E sales are a real issue. In January, only 1,295 units were sold (down 51% year-over-year). That's the second-lowest result ever since launching in March 2023.

That’s why I thought the recent headline being funny. Even all over Reddit you see people mention previous sales and every EV person downvotes to death.

I’m curious on Ford’s plans for the model with all the new stuff coming out.

 

[9secondko]

The Camaro has variable valve timing and a hair larger intake valve

mite funny how some people try so hard to push how the old tech mustang HAS TO be so expensive. “It’s impossible for this car to be good and affordable simultaneously! The only way is to make it an ev grocery getter!”

meanshile, Chevy was able to build a cheap Camaro on a new platform that was embarassing much more expensive cars in performance. The only mistake they made with that car was making it look like the old car, visibility issues and all.

All it takes is vision snd willingness. Lots of people would love a sports coupe. Nobody wants an old sports coupe at new prices. - especially one that gets outperformed by lesser engined competition. The mustang could hurt feelings while kicking very serious butt, look like a million bucks, and exist in a price range that allows for a family to own another vehicle, minivan, suv, etc. and the single owners can be proud of the mustang they bought.

ford is only ensuring its decline snd posdible death by treating the only true icon it has as a second class citizen.

just fire everyone who pushed the agenda to do the minimum with the mustang while calling everything else mustang.

if they were willing to lose money investing in the Mach e in hopes of it catching on, they can at the least invest in the mustsng and right the ship.

 

[MaddNomad]

Ford rep is doubling down on the price being right. Lol
https://www.motor1.com/news/747170/ford-mustang-priced-right-despite-low-sales/

 

[Stangerous]

I've had mine for just over a year. GT Premium, PP, AVE, magneride, plus the many extras I put on it so far. Was it pricey for what it is? Yes. It's not a DD, it's a once a week or every other week driver and an occasional track day, so for what I use it for I still enjoy the car. I think if it was a DD that feeling would be different. The two complaints I have with the car is road noise and the B&O designed system suck. Would I buy a new Mustang today? No! If I had to do over again a C8 would be in my driveway.

 

[smurfslayer]

20% of ALL cars sold globally (17 million cars) were electric in 2024, and nearly all of those are SUV's. That market is growing strongly (globally) and Ford is sensibly investing there.

I’m good with all but the bolded part. I think Ford tried to lead “an EV insurrection” against ICE vehicles, charged out in front with their fancy new franchise agreement, etc. and everybody was a bit taken aback. Almost nobody bit.

Ford is investing, but they overplayed their hand, over promised and underdelivered. QC problems plague them across the models.

I agree they’re wise to not ignore ev’s, I just think they committed too much to it at the expense of their legacy models.

Even though Mustang sales are down, there are always going to be people who want a car that is fast or faster than the Jones’s car. Maybe that’s Mach-E years on from now, or maybe something else.

 

[robvas]

Ford rep is doubling down on the price being right. Lol
https://www.motor1.com/news/747170/ford-mustang-priced-right-despite-low-sales/

The Bellino dude needs to sit down with the team and read this thread

 

[kagemusha2662]

The Bellino dude needs to sit down with the team and read this thread

According to the article, seems to confirm that they only price it that way because they are the only option for rear wheel drive sports cars (they also probably meant v8 but it's not mentioned). To me, that is all I needed to hear that they are pricing it this high because they can and not because of cost or inflation. Everyone else's mileage may vary on that opinion

 

[iBookmaster]

Ford rep is doubling down on the price being right. Lol
https://www.motor1.com/news/747170/ford-mustang-priced-right-despite-low-sales/

LOL is right. A base ecoboost Mustang is priced fair. Bump up to a premium with heated steering wheel/seats and navigation and the price starts getting ridiculous. Not to mention buying a GT, GT Premium or higher. Of course a Ford rep is going to say it's priced right.

 

[MaddNomad]

The Bellino dude needs to sit down with the team and read this thread

According to the article, seems to confirm that they only price it that way because they are the only option for rear wheel drive sports cars (they also probably meant v8 but it's not mentioned). To me, that is all I needed to hear that they are pricing it this high because they can and not because of cost or inflation. Everyone else's mileage may vary on that opinion

Yup unless Ford states otherwise. I mean from what I seen a majority of people are on the same page but the select view championing everything Ford does.

Thought it was interesting that we got a statement.

 

[Dragster]

According to the article, seems to confirm that they only price it that way because they are the only option for rear wheel drive sports cars (they also probably meant v8 but it's not mentioned). To me, that is all I needed to hear that they are pricing it this high because they can and not because of cost or inflation. Everyone else's mileage may vary on that opinion

It’s not a coincidence that the prices started raising more than normal once it was announced that the Camaro and Challenger/Charger were going away.

 

[Gregs24]

That has nothing to do with Mach E vs Mustang sales numbers

It does because alternatives to the Mach-E within the Ford stable will start taking sales from it.

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