Ford to offer employee pricing (below invoice) to all US customers April 3 through June 2 - "From America to America"

[roket]

Ford has announced a new program, "Ford Motor Company. From America. For America." here is what they say about it:

"Ford and Lincoln are excited to announce the “Ford Motor Company. From America. For America.” campaign that highlights our Company’s commitment to American manufacturing. The campaign launches on April 3rd and runs through the end of May, promoting with pride that Ford Motor Company assembles more U.S. vehicles and employs more U.S. hourly autoworkers than any other OEM. Despite an unprecedented moment in automotive history, we are also extending a Tier 1 national offer of Ford Employee Pricing from April 3 – June 2, 2025. Participation in the Employee Pricing Program is voluntary for Dealers." ... "Participation in the “Ford Motor Company. From America. For America.” Employee Pricing Program is voluntary for Dealers. Dealers choosing to participate in the program agree to offer all eligible customers employee vehicle pricing (equal to or less than A-Plan price less applicable incentives) when they purchase or lease a new eligible Ford or Lincoln vehicle. Participating dealers will receive a dealer cash incentive payment that is equivalent to 5% of Adjusted Employee (A/Z Plan) Price."

they list these vehicles as eligible:
2024 Mustang, Bronco, Escape, Bronco Sport, F-150, Lightning, Mach-E, Maverick, Ranger, Transit, E-Transit, Corsair, Nautilus, Super Duty (F-250 - F-450 Pickup), Expedition, and Navigator
2025 Mustang, Bronco, Escape, Bronco Sport, F-150, Lightning, Mach-E, Maverick, Ranger, Transit, E-Transit, Corsair, Nautilus, Explorer, and Aviator


Article on this program:

Ford Motor Company will offer employee pricing to all US shoppers: 'Handshake deal with every American'

The vehicle manufacturer called the new initiative a 'handshake deal with every American'

https://www.foxbusiness.com/markets...ll-u-s-shoppers-handshake-deal-every-american

April 3, 2025

U.S. shoppers will be able to save on Ford vehicles this spring through a new initiative called From America, For America.

American consumers will have access to Ford's employee pricing from April 3 through June 2.

This means customers will pay the same amount as Ford's workers, which is below the dealer invoice price, a spokesperson for the automobile manufacturer told Fox News Digital in an email.

"We have the retail inventory to do this and a lot of choice for customers that need a vehicle," Ford Motor Company said in a statement.

During this period, shoppers will be able to save on 2024 and 2025 hybrid, plug-in hybrid, diesel and gas-powered Ford and Lincoln vehicles. The deal excludes the 2025 Expedition and Navigator SUVs, the Raptors and Super Duty trucks.

Electric vehicle shoppers through Ford's Power Promise will also receive a complimentary home charger and standard installation through June 30, according to the announcement.

Ford cited "uncertain times" and the "complexities of a changing economy" as reasons for the campaign's launch.

"For 121 years, we've put our money where our mouth is, assembling vehicles that Americans rely on and supporting American jobs," Ford said in a statement. "Today, we’re proud to announce a new U.S. initiative that's more than just a promotion. It's a handshake deal with every American."

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[Bikeman315]

Ford has announced a new program, "Ford Motor Company. From America. For America." here is what they say about it:
"Ford and Lincoln are excited to announce the “Ford Motor Company. From America. For America.” campaign that highlights our Company’s commitment to American manufacturing. The campaign launches on April 3rd and runs through the end of May, promoting with pride that Ford Motor Company assembles more U.S. vehicles and employs more U.S. hourly autoworkers than any other OEM. Despite an unprecedented moment in automotive history, we are also extending a Tier 1 national offer of Ford Employee Pricing from April 3 – June 2, 2025. Participation in the Employee Pricing Program is voluntary for Dealers." ... "Participation in the “Ford Motor Company. From America. For America.” Employee Pricing Program is voluntary for Dealers. Dealers choosing to participate in the program agree to offer all eligible customers employee vehicle pricing (equal to or less than A-Plan price less applicable incentives) when they purchase or lease a new eligible Ford or Lincoln vehicle. Participating dealers will receive a dealer cash incentive payment that is equivalent to 5% of Adjusted Employee (A/Z Plan) Price."

they list these vehicles as eligible:
2024 Mustang, Bronco, Escape, Bronco Sport, F-150, Lightning, Mach-E, Maverick, Ranger, Transit, E-Transit, Corsair, Nautilus, Super Duty (F-250 - F-450 Pickup), Expedition, and Navigator
2025 Mustang, Bronco, Escape, Bronco Sport, F-150, Lightning, Mach-E, Maverick, Ranger, Transit, E-Transit, Corsair, Nautilus, Explorer, and Aviator

Ass kissers……….

Participation in the Employee Pricing Program is voluntary for Dealers.

 

[agreywolfe]

key word "assembles" all their shit is made in Mexico, expect price hikes after this promo

 

[Bikeman315]

key word "assembles" all their shit is made in Mexico, expect price hikes after this promo

Let’s not forget China, MT82.

 

[GrabThatBlue]

My new light switch that arrived yesterday is made in Mexico haha.

 

[GrabThatBlue]

Let’s not forget China, MT82.

And the engine is made in Canada.

 

[roket]

key word "assembles" all their shit is made in Mexico, expect price hikes after this promo

funny thing is, some of the vehicles included in the promotion are not made in the US. Maverick, Mach-E, and Bronco Sport are made in Mexico, Lincoln Nautilus is made in China, and probably some others i forgot

 

[Bikeman315]

funny thing is, some of the vehicles included in the promotion are not made in the US. Maverick, Mach-E, and Bronco Sport are made in Mexico, Lincoln Nautilus is made in China, and probably some others i forgot

Exactly. But Ford marketing is hoping the general public doesn’t know this. But without dealer participation the prom is just a joke. Ford fail!!

 

[Wiley Marmot]

Just spoke with my dealership; r.e. this topic. They are a participating dealer in the 4/3 to 6/2 employee pricing promotion.

I asked when I'd get the rebate check for my GT?

They laughed. I'm hurt.

 

[Zig]

Kinda deflates the price increase fear balloon.

 

[Bikeman315]

Kinda deflates the price increase fear balloon.

Hardly. This is just a marketing ploy from Ford. I'm sure the others will follow. But without dealer participation it's a joke. Just like the tariffs. Except the joke is on us.

 

[kagemusha2662]

Kinda deflates the price increase fear balloon.

If anything, this makes me think that price increase is already priced in and the deal you’re gonna get for this next month is just what it was already. Similar to how Black Friday deals just put up a new sign.
Example:
Laptop costs 599 before Black Friday
On Black Friday, a new sign goes up that shows it costs 799 but crossed out and now it costs 599 on Black Friday.

 

[smurfslayer]

Yeah, I want to see someone get this on either a decked out GT / PP or Dark Horse.
Really, I wish you luck and hope for success, but I’ll be surprised if Stealers don’t apply their own tariffs - aka ADM.

 

[broncoboy22]

Is the Dark Horse even eligible for employee pricing?

 

[Bikeman315]

No indication that the DH is excluded.

During this period, shoppers will be able to save on 2024 and 2025 hybrid, plug-in hybrid, diesel and gas-powered Ford and Lincoln vehicles. The deal excludes the 2025 Expedition and Navigator SUVs, the Raptors and Super Duty trucks.

Edit: Nope I was wrong. DH is excluded. Figures.

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