2024 Mustang sales lowest in history of Mustang

[Dragster]

A few with their great ideas and 'obvious' ways Ford need to change / improve the Mustang need to realise that the Mustang is 2% (by number) of Ford US sales and less than 0.5% of Ford global sales. No company throws huge amounts of money at a legacy minority product. Be grateful it exists at all! It only exists because the platform and tooling are largely written down and being re-used.

I get what you’re saying, but GM invested billions into the Corvette, and that sells at lower volumes than the Mustang.

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[Gregs24]

Yes, we are grateful it is still being sold. The main reason it is still being sold is because it's a big profit item with those high prices!

There are no big profit items in the car world other than Ferrari and a few other premium marques.

The figures have been posted before but Ford Blue make about $3k per car.

Ford 2023 Earnings

Ferrari - €117k per car
Porsche €22k per car
JLR €8k
BMW€7k

The rest are all around €3k or less

So knock off $3k if you want to so that Ford make no money and that is where you are at best.

 

[Gregs24]

I get what you’re saying, but GM invested billions into the Corvette, and that sells at lower volumes than the Mustang.

At about 3x the profit margin per vehicle.

 

[Rocket Man]

What about a C8 Stingray Z51 versus a Mustang DH?

That's a harder question. The DH would run me 70k plus, the C8 I would want with options would be closer to 95-100k. HTC, Z51, front end lift etc. 2 different cars really. If I could afford it, both would be best.

 

[iBookmaster]

There are no big profit items in the car world other than Ferrari and a few other premium marques.

The figures have been posted before but Ford Blue make about $3k per car.

Ford 2023 Earnings

Ferrari - €117k per car
Porsche €22k per car
JLR €8k
BMW€7k

The rest are all around €3k or less

So knock off $3k if you want to so that Ford make no money and that is where you are at best.

Ecoboost profits might be $3000 to $4000 per sale but, I just looked up a $37,000 EcoBoost on cars.com and right below it a GT that was priced $60,000. You can bet there is a lot more profit on that GT than $3000. The extra cost to build that GT is surely not $23,000.

 

[Gregs24]

Ecoboost profits might be $3000 to $4000 per sale but, I just looked up a $37,000 EcoBoost on cars.com and right below it a GT that was priced $60,000. You can bet there is a lot more profit on that GT than $3000. The extra cost to build that GT is surely not $23,000.

Higher spec cars of any model are always better from a profit point of view and that $3k is an average. Looking at engine costs, a Coyote is around £14k and a 2.3 Ecoboost £3k. There will be other mechanical / trim differences too.

 

[iBookmaster]

Higher spec cars of any model are always better from a profit point of view and that $3k is an average. Looking at engine costs, a Coyote is around £14k and a 2.3 Ecoboost £3k. There will be other mechanical / trim differences too.

Ford is making what they want on their Mustangs. They are not pricing it thinking "Let's sell our Mustangs at a really low profit so all the Mustang fans can have it at a low cost". They are selling it at a profit they want to have. The original post of this thread had a link in it that said Ford sold over 47,000 Mustangs. 47,000 x $3000 is 141 million dollars! Even at $3000 profit, 141 million dollars profit in one year on the only car that they sell is still a hefty profit. Dealers knock off up to $8000 off some Mustangs! Lots of play room with the MSRP prices. My wife and I just bought a 2024 Escape with MSRP of $35,400. We were out the door with taxes, tags, $900 processing fee, title, local DMV fees and everything with a price of $33,000. Dealer guys were all shaking hands and laughing after finishing up our sale. They are all making good money.

 

[Skye]

From January 3rd of this year, Ford commenting on 2024 sales. The ICE Mustang is not mentioned. Ford (any company really) will want to emphasize the positives, where growth is coming from.

https://media.ford.com/content/ford...025/01/03/fourth-quarter-full-year-sales.html

A slideshow, breaking down sales, earnings and profit data for Ford Blue, Ford E and Ford Pro. EBIT margins for Ford Blue in 2024: about 5%.

https://s201.q4cdn.com/693218008/files/doc_financials/2024/q3/Ford-2024-Q3-Earnings-Presentation.pdf

A look at Ford's financial statements. In the last official full-year report, Ford generated $175B in revenue. Net income: $4.3B (2.5%). In two of the four years noted, Ford had a negative net income.

https://www.cnbc.com/quotes/F?tab=financials

Different industries will have differing expectations of gross and net margins. Taking the US auto manufacturing industry as a whole, in the process of producing vehicles, net margins are not incredible.

 

[Bikeman315]

From January 3rd of this year, Ford commenting on 2024 sales. The ICE Mustang is not mentioned. Ford (any company really) will want to emphasize the positives, where growth is coming from.

https://media.ford.com/content/ford...025/01/03/fourth-quarter-full-year-sales.html

A slideshow, breaking down sales, earnings and profit data for Ford Blue, Ford E and Ford Pro. EBIT margins for Ford Blue in 2024: about 5%.

https://s201.q4cdn.com/693218008/files/doc_financials/2024/q3/Ford-2024-Q3-Earnings-Presentation.pdf

A look at Ford's financial statements. In the last official full-year report, Ford generated $175B in revenue. Net income: $4.3B (2.5%). In two of the four years noted, Ford had a negative net income.

https://www.cnbc.com/quotes/F?tab=financials

Different industries will have differing expectations of gross and net margins. Taking the US auto manufacturing industry as a whole, in the process of producing vehicles, net margins are not incredible.

As someone who worked for a manufacturing giant in the consumer electronics industry for a quarter of a decade I can tell you this. The only reason the Mustang still exists is that folks in high places want it. The constant price increases have more to do with increased costs as opposed to bottom line profit. The profit dollars or lack of them are meaningless to Ford corporation. The unit sales are insignificant one way or the other.

 

[Gregs24]

Ford is making what they want on their Mustangs. They are not pricing it thinking "Let's sell our Mustangs at a really low profit so all the Mustang fans can have it at a low cost". They are selling it at a profit they want to have. The original post of this thread had a link in it that said Ford sold over 47,000 Mustangs. 47,000 x $3000 is 141 million dollars! Even at $3000 profit, 141 million dollars profit in one year on the only car that they sell is still a hefty profit. Dealers knock off up to $8000 off some Mustangs! Lots of play room with the MSRP prices. My wife and I just bought a 2024 Escape with MSRP of $35,400. We were out the door with taxes, tags, $900 processing fee, title, local DMV fees and everything with a price of $33,000. Dealer guys were all shaking hands and laughing after finishing up our sale. They are all making good money.

Yes the $3k margin is for Ford but obviously there will be a dealer margin as well. In the UK the dealer margin on the Mustang is about £4k but on a Fiesta it was about £300.

 

[robvas]

Let's all remember Ford has just sold more cars than they have in any year since 2019 (pre-covid), they are still in low levels compared to the 2010's

So sales are up, but Mustang sales are still down.

 

[robvas]

Let's go back to the glory days, 2015!

Ford sold around 30,000 Mustang Convertibles, for total nameplate sales of 141,868 vehicles – making Mustang far and away the best-selling two-door sports car in the world.

“U.S. consumers have enjoyed interesting foreign sports cars for decades, so it was time for the Americans to return the favor with the worldwide launch of the new Mustang,” says Erich Merkle, Ford sales analyst. “Global markets have responded in a huge way. Ford Mustang was the only sports coupe in the world with more than 100,000 units registered last year.”

 

[9secondko]

A few with their great ideas and 'obvious' ways Ford need to change / improve the Mustang need to realise that the Mustang is 2% (by number) of Ford US sales and less than 0.5% of Ford global sales. No company throws huge amounts of money at a legacy minority product. Be grateful it exists at all! It only exists because the platform and tooling are largely written down and being re-used.

Sales are small BECAUSE they haven’t invested in the car. It’s like a Luddite product. No eants to spend new money day on old stuff.

if ford can spend huge money sn an underselling suv (which may temporarily outsell a niche market car, but that’s not saying much since the suv category is a money maker. So those sales numbers are a failure) then it can certainly spmf money on making its halo product the best it can be. Ford has acknowledged the importance of the Mustang as their iconic offering. But it’s only been with words. There’s nothing iconic about minimal effort. And ford has saved money for the last 20 years doing the minimum. If the mustang will have a future, they must invest and amortize over the life of the new platform.

If not, they’re actively killing it.

make the amustang compelling again and it will return to its rightful place., not only in hearts and minds, but garages, driveways, and the streets of America and the world.
That’s how it works.

 

[robvas]

Let's see what happens next year, will Mach E sales go up or flatten out?

Remember, in Janurary 2024 this was the headline:

Ford Mustang Mach-E sales are a real issue. In January, only 1,295 units were sold (down 51% year-over-year). That's the second-lowest result ever since launching in March 2023.

 

[Gregs24]

Sales are small BECAUSE they haven’t invested in the car. It’s like a Luddite product. No eants to spend new money day on old stuff.

if ford can spend huge money sn an underselling suv (which may temporarily outsell a niche market car, but that’s not saying much since the suv category is a money maker. So those sales numbers are a failure) then it can certainly spmf money on making its halo product the best it can be. Ford has acknowledged the importance of the Mustang as their iconic offering. But it’s only been with words. There’s nothing iconic about minimal effort. And ford has saved money for the last 20 years doing the minimum. If the mustang will have a future, they must invest and amortize over the life of the new platform.

If not, they’re actively killing it.

make the amustang compelling again and it will return to its rightful place., not only in hearts and minds, but garages, driveways, and the streets of America and the world.
That’s how it works.

Disagree. I have just bought an S650 having had an S550 and there are plenty like me but the overall pool of people buying coupes is very small and getting smaller..

If they treble Mustang sales it will still be only 2% of Ford global sales. Ford is a company not a car, just because one small selling car within the brand is making a profit doesn't mean the whole company is.

20% of ALL cars sold globally (17 million cars) were electric in 2024, and nearly all of those are SUV's. That market is growing strongly (globally) and Ford is sensibly investing there.

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