2024 Mustang sales lowest in history of Mustang

[roadpilot]

Except it's what we are talking about. Cost and profits both influence the price. So, in the end we all give a crap what the cost of the Mustang is. I still say it's the main reason sales are low.

Except it's not.

Mustangs are sports cars. They are cars that most people buy as a secondary or tertiary vehicle, and are not typically a daily driver family car. That's why the road is filled with SUVs and Camrys.

As such, when the economy is in the dump due to things like the last 4 years of failed fiscal and monetary policy that have driven the prices of everything up 20% to 200% or more, fewer families have the discretionary income to buy "fun" cars. Saddle that up with high interest rates, high fuel prices, high grocery prices, high health care costs, high home prices, and unknown job security, and you soon understand that "fun" cars get bought less often when familes are focusing on putting food on the table, day care costs, rent/mortgage payment, gas in the tank, health care costs, and wondering if they'll have a job.

So, no, even if Ford literally dropped the price of a $65K car by $10K (selling at a HUGE loss), there's not going to be a mad rush for Mustangs.

And for the record, Ford makes an average of about $2,600 EBIT per vehicle across all markets. In NA, they make about $3,600 per vehicle. Most of Ford's profits come from the trucks, not cars. They make very little on everything else. If you think they make massive profit on the Mustang, you are sorely mistaken.

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[Bikeman315]

That means a lower price point because the mustang was all about being affordable to a lot more people.

When are we on this forum finally going to realize that it's 2025. I read today that the"average" price of a new car is just under $49k. With GT's starting at under $43k and premiums under $48K that screams affordability to me. I get it. We all want $30K GT's. But that's unlikely so we might as well move on.

 

[robvas]

I think it comes down to the “new” mustang being old. It looks a LOT like the old car and actually IS the old car. And people know this. Then ford charges an arm and a leg for this old news. That’s a recipe for trouble.

The biggest factor is they aren't "cool" anymore. People would rather buy a F150 or Bronco

If you see a picture of a guy drinking a monster or listening to 2000's rock music, or has certain clothes on, people will post stuff like "hahah bet that guy drives a mustang too" and people will laugh along with it. Mustangs crash into crowds. etc

It's like how the Camaro lost it's "cool" after the 70's/80's. Remember when Billy Madison drove that Firebird to school and everyone thought he was a dork, or in 21 Jumpstreet when Jona Hill and Chatum Tanning rolled up in the Camaro and the other kids had a Prius or whatever.

 

[9secondko]

The biggest factor is they aren't "cool" anymore. People would rather buy a F150 or Bronco

If you see a picture of a guy drinking a monster or listening to 2000's rock music, or has certain clothes on, people will post stuff like "hahah bet that guy drives a mustang too" and people will laugh along with it. Mustangs crash into crowds. etc

It's like how the Camaro lost it's "cool" after the 70's/80's. Remember when Billy Madison drove that Firebird to school and everyone thought he was a dork, or in 21 Jumpstreet when Jona Hill and Chatum Tanning rolled up in the Camaro and the other kids had a Prius or whatever.

the Bronco was seen as a joke too before it died.

but I don’t hear anyone ever refer to the Mustangvthat way. I have heard “Camaro=mullet” lots of times.

The only knock I e heard on mustang is bad handling. Which historically has been an issue.

it comes down to using nostalgia as a crutch instead of simply making the best cars possible. Holding the car back just to keep a styling cue or to foster nostalgia vibes may sell in tje short term to a specific crowd, then it becomes a liability. And that’s a hard rep to kick.

this is why the roach body kits etc. aren’t the way forward for mustang. It needs to reinvent its image with truly fantastic performance well above its price point. Should be simple with the amazing v8s ford has. But then they usually flounder in every other aspect - until you pay an arm and a leg for a top tier gt500, etc. that’s just not going to work.

bmw m series has a lot of respect the world over. Ford should look into why. They have amazing engines that are usually underrated by a lot. Shocking performance for what you’d expect. And they handle. Also they can put every ounce of horsepower to the ground in N effective way. The mustang is just about the only sports car around that struggles with putting power to the ground, making it a bit embarassing when it has 8 cylinders, makes gobs of power, but can’t use it well. THATS uncool. In the early 2000s, v8 mustangs were getting beat by turbo 4s. That’s hard to forget.

pushing an old platform too long is also super uncool.

so there are reasons for this - which we’ve addressed ad nauseoum.

it’s very simple to make the car “cool” again. Make it kick everyone’s butt for thousands less, while looking sexy, but not in a childish way.

look at the dark horse for example. It’s a decent looking car. But it’s a bit cowboy Bob. In the way it looks. I don’t see any bmw looking like it belongs in a Midwest barn.

A brand takes time to get right. Ford, for a long time, has allowed to mustang to squander its potential, limiting it when there is little competition, not addressing shortcomings, and relying on “the feels.” But the issue is, outside of the 70-100k plus mustangs, you don’t get much.

nobody wants to get spanked at the stoplight, the strip, the track, or lose in the hypothetical matchups when you’re just driving your date to an event.

there’s a lot to be done with the Mustang. But it can absolutely be made grrat again.

and the v8 WAS out of favor for a bit. But while it was minimized for a while, people missed it and it’s coming back into demand.

Wouldn’t be surprised to see a v8 raptor r version of the bronco before long.

Look at the c8. Total respect everywhere. Why? Bevause GM finally built a truly great car. It performs like a lambo. But it’s cost a fraction of one. Before this, the vette was the ultimate joke, relegated to the mullet crowd and only retirees.

Now? It’s a hot ticket, even to people who would never buy one.

 

[ListedGuru]

Here are the February 2025 Mustang sales:

Feb 2025: 2792 Mustangs sold vs 4115 sold in Feb 2024 (-32% in Feb 25 compared to Feb 24)

2025 Year to date: 5191 Mustangs sold vs 7886 in Jan, Feb 2024 (-34%)

Lots more #'s of different models for Ford at this link:

https://fordauthority.com/2025/03/ford-motor-company-sales-numbers-figures-results-february-2025/

 

[9secondko]

Here are the February 2025 Mustang sales:

Feb 2025: 2792 Mustangs sold vs 4115 sold in Feb 2024 (-32% in Feb 25 compared to Feb 24)

2025 Year to date: 5191 Mustangs sold vs 7886 in Jan, Feb 2024 (-34%)

Lots more #'s of different models for Ford at this link:

https://fordauthority.com/2025/03/ford-motor-company-sales-numbers-figures-results-february-2025/

Its been bad since launch, when the highest number are usually sold.

just not a good generation, handicapped by an old platform.

do the minimum, get a minimal return.

 

[kagemusha2662]

Its been bad since launch, when the highest number are usually sold.

just not a good generation, handicapped by an old platform.

do the minimum, get a minimal return.

Also curious how many of these are ecoboost vs GTs/Dark Horse; writing is on the wall IMO

 

[Bikeman315]

Here are the February 2025 Mustang sales:

Feb 2025: 2792 Mustangs sold vs 4115 sold in Feb 2024 (-32% in Feb 25 compared to Feb 24)

2025 Year to date: 5191 Mustangs sold vs 7886 in Jan, Feb 2024 (-34%)

Lots more #'s of different models for Ford at this link:

https://fordauthority.com/2025/03/ford-motor-company-sales-numbers-figures-results-february-2025/

No great surprise here. The S650 is now a year older, no real difference, and more expensive. Honestly do not see any changes going forward to improve this situation.

 

[smurfslayer]

calling BMW Euro Trash while praising the (current) Mustang is a huge miss

let’s agree to disagree.

BMW is most definitely not trash

I don’t know, after the mystery stalling, ABS faults and loss of brakes, that i’ve ONLY had on a brand b and never had on any other car since 1987 when I started accumulating vehicles, I have a different opinion.

bmw m series has a lot of respect the world over. Ford should look into why. They have amazing engines that are usually underrated by a lot. Shocking performance for what you’d expect. And they handle. Also they can put every ounce of horsepower to the ground in N effective way

There are elements of truth in each of your sentences above. M series gets a lot of respect, their power numbers tend to be true to advertisement, they are capable of good performance with a set of tires and they do a credible job of transmitting power to the ground.

They’re also quite a bit overrated. I think probably the best example of this is the GS (bike). I’ve been on it and the big KTM’s. The GS was first and has a huge cult following. The current versions with the paralever/telelever is probably the most non communicative suspension on a road going bike. The KTM performs objectively better in every measurable way, but try to find someone comparing them who does not ignore the numbers. Everyone has some measure of preference or bias, I get that and I do too.

The brand B guys & gals at the auto-x events may be a little clique-ish, but they’re enthusiasts and push their cars and get results. But so do the Mustang guys & gals at the auto-x events, track events, etc.

For being a Mustang forum, I see bmw here almost as much as I see OTA, h-pipe, x-pipe, and complaining about the stock Trofeo tread life ;-)

 

[LoneRanger57]

I just drive my Mustang, as I enjoy doing so. Without all of the drama I might add!

Leave the drama in the driveway and enjoy the car for what it is instead of whining for what it isn't
I love my Mustang over any overpriced pig nosed BMW

 

[ListedGuru]

Also curious how many of these are ecoboost vs GTs/Dark Horse; writing is on the wall IMO

I agree it would be very interesting to see the sales #'s broken down into EB, GT and DH but I've never seen those #'s published anywhere. I guess Ford keeps that info close to the vest

 

[Guido]

I owned a 2011 GT, loved that car. $32000 base 6spd. Sold it for a 22 Bronco 7 spd base, which I Iove. Still, missed the V-8. I started looking for a new Mustang, 25 GT. Price was at least $50,000 for a base 6 spd with the high package. I refused to pay that amount. But I recently found a new 24 GT, 6 spd. with high package in a nearby state. I negotiated it down to $39,600 plus tax and fees. A lot of car for the money.

 

[roadpilot]

If I wanted to drive Eurotrash, I wouldn't be on these forums. Just my $0.02.

 

[BreadBurner]

I owned a 2011 GT, loved that car. $32000 base 6spd. Sold it for a 22 Bronco 7 spd base, which I Iove. Still, missed the V-8. I started looking for a new Mustang, 25 GT. Price was at least $50,000 for a base 6 spd with the high package. I refused to pay that amount. But I recently found a new 24 GT, 6 spd. with high package in a nearby state. I negotiated it down to $39,600 plus tax and fees. A lot of car for the money.

high package as in premium or premium+401a or performance pack?

 

[Gregs24]

the Bronco was seen as a joke too before it died.

but I don’t hear anyone ever refer to the Mustangvthat way. I have heard “Camaro=mullet” lots of times.

The only knock I e heard on mustang is bad handling. Which historically has been an issue.

it comes down to using nostalgia as a crutch instead of simply making the best cars possible. Holding the car back just to keep a styling cue or to foster nostalgia vibes may sell in tje short term to a specific crowd, then it becomes a liability. And that’s a hard rep to kick.

this is why the roach body kits etc. aren’t the way forward for mustang. It needs to reinvent its image with truly fantastic performance well above its price point. Should be simple with the amazing v8s ford has. But then they usually flounder in every other aspect - until you pay an arm and a leg for a top tier gt500, etc. that’s just not going to work.

bmw m series has a lot of respect the world over. Ford should look into why. They have amazing engines that are usually underrated by a lot. Shocking performance for what you’d expect. And they handle. Also they can put every ounce of horsepower to the ground in N effective way. The mustang is just about the only sports car around that struggles with putting power to the ground, making it a bit embarassing when it has 8 cylinders, makes gobs of power, but can’t use it well. THATS uncool. In the early 2000s, v8 mustangs were getting beat by turbo 4s. That’s hard to forget.

pushing an old platform too long is also super uncool.

so there are reasons for this - which we’ve addressed ad nauseoum.

it’s very simple to make the car “cool” again. Make it kick everyone’s butt for thousands less, while looking sexy, but not in a childish way.

look at the dark horse for example. It’s a decent looking car. But it’s a bit cowboy Bob. In the way it looks. I don’t see any bmw looking like it belongs in a Midwest barn.

A brand takes time to get right. Ford, for a long time, has allowed to mustang to squander its potential, limiting it when there is little competition, not addressing shortcomings, and relying on “the feels.” But the issue is, outside of the 70-100k plus mustangs, you don’t get much.

nobody wants to get spanked at the stoplight, the strip, the track, or lose in the hypothetical matchups when you’re just driving your date to an event.

there’s a lot to be done with the Mustang. But it can absolutely be made grrat again.

and the v8 WAS out of favor for a bit. But while it was minimized for a while, people missed it and it’s coming back into demand.

Wouldn’t be surprised to see a v8 raptor r version of the bronco before long.

Look at the c8. Total respect everywhere. Why? Bevause GM finally built a truly great car. It performs like a lambo. But it’s cost a fraction of one. Before this, the vette was the ultimate joke, relegated to the mullet crowd and only retirees.

Now? It’s a hot ticket, even to people who would never buy one.

So why do you keep spouting the same rubbish over and over - we are indeed nauseous

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