Ford to offer employee pricing (below invoice) to all US customers April 3 through June 2 - "From America to America"

[roadpilot]

Tariffs aside, I know dealer stock is getting close to 90 day supply on lots for certain models and down weeks were being planned.

Maybe this helps create room for lines to keep running longer

Industry average is around 76 days, but many are MUCH higher than 100 days. This is from this month:

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[roadpilot]

IDK about where you live but where I live this is totally illegal. IDK the name of that dealer but I would never go there.

Raising the price of an automobile is not illegal. If you're referring to "price gouging", that would take a WHOLE lot higher price to even come close to that AND it would have to be items like basic necessities ... not a sports car ... during extreme external situations like a natural disaster.

 

[roadpilot]

When did Ford get rid of Ford Credit?

I wasn't implying that they got rid of it. It's a separate LLC. I just meant that they were in financial services, not automotive manufacturing.

 

[caddison524]

"Must take delivery from dealers stock by 06/02/2025." My experience has been that ordering a vehicle takes more than two months, so probably does not apply. As far as "participating dealers" goes, that is stated on all of the discount promotions. I have been buying on X-Plan for years and have not had a dealer say they won't honor it, even though they are not forced to. Probably some out there, but I don't know of any.

Sucks it has to be on lots by June. PP order would take months if I ordered today. I’ll just keep my money and wait.

 

[roadpilot]

Sucks it has to be on lots by June. PP order would take months if I ordered today. I’ll just keep my money and wait.

All of their incentive programs have that verbiage. They can't just leave it open ended for months or years, as they can't predict what the market is going to do.

 

[93_SVT_3503]

Damn, no GTD for me.

 

[smurfslayer]

and if you want proof:



Discount, but wait it's more expensive so there is no discount

I was looking at this, I think it’s shady, but this is what the dictionary has to say:

price-gouge verb [with object] mainly North American English overcharge (a customer) for something by sharply increasing its price, especially in order to take advantage of sudden high demand: the website has been cracking down on retailers attempting to price-gouge their customers | [no object] : some big hotels price-gouge during popular weekends.

I was thinking this was more in line with profiteering, but, by online dictionary that definition is more in line with what many of us would call ‘gouging'

make or seek to make an excessive or unfair profit, especially illegally or in a black market: they claim he has illegally profiteered from his businesses in a number of ways | officials have been profiteering by selling communal land to developers.

It’s shady, would potentially be embarrassing if it were to be publicized but likely not illegal on its face unless there is some local law on deceptive pricing that covered it. For example, I have experience with a law such as this many years back:

bait-and-switch | ˌbāt (ə)n ˈswiCH | noun the action (generally illegal) of advertising goods which are an apparent bargain, with the intention of substituting inferior or more expensive goods: [as modifier] : a bait-and-switch scheme.

I went to a dealer looking for a specific vehicle, called ahead got there and behold, it was gone.
I was on the way out when I felt a bit disappointed at having my time wasted. “When was it sold; I called 35 minutes ago?” ... “I’ll wait”. some guy id’ing himself as the sales manager explained there was a mix up, the vehicle was sold earlier in the week. They proceeded to make me a rather sweet purchase offer on a truck that was close to what I was looking for - not a complete match but the price was very low for what I was looking at and turned out to be as low as what I ended up buying for somewhere else - after weeks of searching and negotiating.
that dealer had a shady rep back then.

I dislike tactics like this. As I understand it - Ford incentives don’t cut into stealership profit

Credit union are ALWAYS less than Ford Credit for me/us (Michigan). Unless/except if Ford Credit is doing a special 0% promo.

I’ve generally found this true, but I will say when I bought in July last year, Ford credit and the stealer offered to match my loan terms - but not beat them. Credit Union it is.
Nothing against Ford Credit though.

F/C does have one possible advantage: If you ever need to sue under a lemon law, once the lawsuit is file you can have the payment money directed to an escrow, rather than paying on the loan. If you prevail the money is yours, if you lose the money goes toward the loan and if you settle it’s negotiated. It’s been a while, but this is how I remember it being explained.

 

[Q6543]

Most dealers advertise A/Z plan, my guess is they re adjusted from A/Z to MSRP.

Their actually being more honest.

 

[kagemusha2662]

I was looking at this, I think it’s shady, but this is what the dictionary has to say:

price-gouge verb [with object] mainly North American English overcharge (a customer) for something by sharply increasing its price, especially in order to take advantage of sudden high demand: the website has been cracking down on retailers attempting to price-gouge their customers | [no object] : some big hotels price-gouge during popular weekends.

I was thinking this was more in line with profiteering, but, by online dictionary that definition is more in line with what many of us would call ‘gouging'

make or seek to make an excessive or unfair profit, especially illegally or in a black market: they claim he has illegally profiteered from his businesses in a number of ways | officials have been profiteering by selling communal land to developers.

It’s shady, would potentially be embarrassing if it were to be publicized but likely not illegal on its face unless there is some local law on deceptive pricing that covered it. For example, I have experience with a law such as this many years back:

bait-and-switch | ˌbāt (ə)n ˈswiCH | noun the action (generally illegal) of advertising goods which are an apparent bargain, with the intention of substituting inferior or more expensive goods: [as modifier] : a bait-and-switch scheme.

I went to a dealer looking for a specific vehicle, called ahead got there and behold, it was gone.
I was on the way out when I felt a bit disappointed at having my time wasted. “When was it sold; I called 35 minutes ago?” ... “I’ll wait”. some guy id’ing himself as the sales manager explained there was a mix up, the vehicle was sold earlier in the week. They proceeded to make me a rather sweet purchase offer on a truck that was close to what I was looking for - not a complete match but the price was very low for what I was looking at and turned out to be as low as what I ended up buying for somewhere else - after weeks of searching and negotiating.
that dealer had a shady rep back then.

I dislike tactics like this. As I understand it - Ford incentives don’t cut into stealership profit



I’ve generally found this true, but I will say when I bought in July last year, Ford credit and the stealer offered to match my loan terms - but not beat them. Credit Union it is.
Nothing against Ford Credit though.

F/C does have one possible advantage: If you ever need to sue under a lemon law, once the lawsuit is file you can have the payment money directed to an escrow, rather than paying on the loan. If you prevail the money is yours, if you lose the money goes toward the loan and if you settle it’s negotiated. It’s been a while, but this is how I remember it being explained.

Ya, I'm not saying they're doing anything illegal. Like in the black friday example I gave earlier, it's just how businesses make money. But I'm just informing people who visit this forum about how the discount is not really a discount. I hate Tesla, but the one thing they do right is the entire consumer experience. You get exactly what you want at exactly what they msrp it for, no nonsense tricks from dealerships. Dealerships will do whatever it takes to squeeze money out of people who think they are getting a good deal.

 

[smurfslayer]

I hate Tesla, but the one thing they do right is the entire consumer experience. You get exactly what you want at exactly what they msrp it for, no nonsense tricks from dealerships. Dealerships will do whatever it takes to squeeze money out of people who think they are getting a good deal.

I’ve never looked at Teslas but have heard similar and a lot of states have franchise laws established to protect stealerships. Ford was trying to twist stealership arms to agree to the Ford EV model which would have been closer to the Tesla “experience”(?)

It seems very few people wanted what Ford was offering by way of EVs.

 

[agreywolfe]

We produce the HVAC for 70% of all North American market Ford/Lincoln SUVs, light trucks (F150 to F450) and Mustang. We literally only have two components that go into all the HVACs for all these vehicles that comes from overseas and a small percentage of components that come from Mexico. The majority of our components - anywhere from ~80 or more per HVAC - are sourced from US suppliers. We have very few components that we have to contend with the tariffs on.

still the same situation, price goes up because you rely on outsourced materials. Actual Ford vehicles are going to be hit even more as MORE of their stuff is made outside the US and only assembled inside the US.

 

[MustangMitch69]

If anything, this makes me think that price increase is already priced in and the deal you’re gonna get for this next month is just what it was already. Similar to how Black Friday deals just put up a new sign.
Example:
Laptop costs 599 before Black Friday
On Black Friday, a new sign goes up that shows it costs 799 but crossed out and now it costs 599 on Black Friday.

This wouldn't surprise me. I used to work in retail and we'd do that exact same thing. We would literally double the "regular" price then offer 30% off, and we'd actually make more profit from selling at the "sale" price.

Most customers can't do math though and left thinking they got a great deal.

Wouldn't surprised me if the dealers that offered the employee pricing made up for the profit difference somewhere else, like higher dealer fees, higher financing % (most customers can't calculate how much interest they pay either), etc.

 

[MustangMitch69]

I mean, just go to a credit union and get an even cheaper rate. You don't have to get a loan with them.

Laat year my Ford dealer offered 1.99% for 3 years with $20K down so I took it. Could have paid cash up front, but instead I've been investing the cash in T-bills and making 4-5%.

Fortunately this economic "drawdown", unlike the others in recent years, is completely manufactured by the tariffs policy and unemployment is still very low, so if the economy actually "crashes" the Fed can lower interest rates to 0% at a moments notice (great for buyers who want to finance anything), and the tariffs (which I'm convinced are just a negotiating tool) can be lifted at a moments notice and everything goes back to how it was.

 

[roadpilot]

Most dealers advertise A/Z plan, my guess is they re adjusted from A/Z to MSRP.

Their actually being more honest.

MSRP, Invoice, AZ, D, X are listed right on the invoice. How are they going to "adjust"? This is for a 2025 Super Duty (loaded) with an MSRP of just over $92K.

The employee pricing to everyone gets you AZ pricing. The doc fee is a little higher than real AZ buyers, but not much in the grand scheme of things. AZ saves you almost $9,000 on this particular vehicle.

 

[jeffnudi]

Some people seem to miss the fact that anything sitting on a dealer's lot has a window sticker. Hard to jack up the MSRP when it is already published. That means the invoice price is already set, and that is the basis for the different plan discounts. If a dealer decides to add stuff to the car (security, undercoating, phony markups, etc.,) that is up to them, but I would not buy a car that has any of that crap. The thing I like about X-Plan, which I have been using for years, is that it limits the amount a dealer can charge for documentation fees. I have seen dealers charge upwards of $1000 dollars for these, so the discount is not just the "below invoice" price, but the incidentals also. I don't know if the current Employee Pricing promo limits those fees as well.

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