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How do we save the mustang?

CTX148

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Ford cannot produce a Mustang for the same price as an MX5 never mind cheaper. There is no market to miss.
I believe it was you who mentioned the MX5 originally. I don't think Ford is competing against that car for buyers. Ford is most likely competing against CUV and other practical cars for buyers.
 

Zig

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Actually was a complete sentence and was completely clear together with the referenced post. You didn't read the whole part of the thread.
Hence my point. Stand alone statement can create confusion without supporting details.
 

Gregs24

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Retail, wholesale, and invoice, which value are you using?
All or any. 25% of the engine value attributed by Ford in the build process. Steering wheel from Mexico, some bits of the engine even go backwards and forwards before the whole engine is shipped so may be 25% of each value each time.

I'm sure there is a value declared at each border crossing but only Ford will know
 

Gregs24

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I believe it was you who mentioned the MX5 originally. I don't think Ford is competing against that car for buyers. Ford is most likely competing against CUV and other practical cars for buyers.
I don't think the Mustang is competing with SUV's, only other sports cars and coupes. Completely different set of priorities for each buyer.
 


Zig

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All or any. 25% of the engine value attributed by Ford in the build process. Steering wheel from Mexico, some bits of the engine even go backwards and forwards before the whole engine is shipped so may be 25% of each value each time.

I'm sure there is a value declared at each border crossing but only Ford will know
Tax stamp
 

Zig

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I don't think the Mustang is competing with SUV's, only other sports cars and coupes. Completely different set of priorities for each buyer.
Mach-e?
 

Zig

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CTX148

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I don't think the Mustang is competing with SUV's, only other sports cars and coupes. Completely different set of priorities for each buyer.
I actually have a perfect example. A coworker of mine was in the market for a new car. After seeing mine, was impressed with how liveable the S650 actually was and decided to check them out.

It was the price in the end that was the deal killer. They wern't an enthusiast but liked how the Mustang looked and how it drove. They were willing to spend a little extra to get one, but Mustangs (at least in my area) can be pretty pricey with what is on the lot.

They ended up just getting a well optioned Civic. Not the car I would have chosen but most people are not enthusiats and buy based on looks and price.
 

Bikeman315

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I actually have a perfect example. A coworker of mine was in the market for a new car. After seeing mine, was impressed with how liveable the S650 actually was and decided to check them out.

It was the price in the end that was the deal killer. They wern't an enthusiast but liked how the Mustang looked and how it drove. They were willing to spend a little extra to get one, but Mustangs (at least in my area) can be pretty pricey with what is on the lot.

They ended up just getting a well optioned Civic. Not the car I would have chosen but most people are not enthusiats and buy based on looks and price.
You have to look at the whole picture to realize that the Mustang is “not” overpriced and, yes, in a way still a bargain. The current average price for a car is just under $49k, an insane price. A base GT is just under $43k and a premium GT is just under $48k. Your EB is still a better bargain.

Yes, there are folks that cannot afford a Mustang today. But the same was true fifty years ago. A seventies Honda Civic cost half of what a Mustang did. Also remember there were Mustangs in the nineties that stickered for more than your ‘24. Pricing, like everything, is relative.
 

roadpilot

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Eventually, the ICE goes away.
Yes, eventually everything gets replaced. But the ICE - not anytime soon. Not until it's replacement can provide the same convenience and same range at the same non-subsidized price as the ICE. It's not even close today.

Yes, some might argue that it's the V8, but in reality, it's the performance that matters.
For some, yes. But for others, this is completely false. The V8 Mustang provides a visceral experience that no electric vehicle can.

If you had an I4 that gave me 800 HP and 850 Ft-Lbs of torque between 2500 and 7000 RPM, I would wave goodbye to that V8 if it only had 500/395. Especially with AWD.
That's not gonna happen anytime soon, if ever. And certainly not for the same (inflation adjusted) price point of the Mustang GT.

WHEN the tech gets there, we will all be scrambling for EV tech.
Nope, not "all".
 

CTX148

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You have to look at the whole picture to realize that the Mustang is “not” overpriced and, yes, in a way still a bargain. The current average price for a car is just under $49k, an insane price.
I would actually agree with you that the Mustang (depending on the trim) could be considered a bargain. Also agree that the avg. new car price of 49k is insane. No argument from me on that one!

I just think Ford doesn't need to work too hard to convince you or me to purchase a Mustang. The fact that we are on this forum indicates we are enthustiasts. Thats great and I really wish there were more us!

The average car buyer though isn't, and we need them to buy Mustangs too in order to keep the nameplate as we know it alive. If the average buyer cant afford the car, or doesnt think its a good value, then Ford is in trouble.

The base price adjusted for inflation has steadily risen, and I get that Ford has alot more features in the base model Mustang than they used too. I just don't see the current pricing trend as sustainable if Ford wants to keep the car around. I hope I'm wrong on that though. Sales are not looking too optimistic on that front however.

https://www.cjponyparts.com/resources/mustang-prices-through-the-years#1964
Sponsored

 
 








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