2024 Mustang sales lowest in history of Mustang

[Gregs24]

This thread is amazing, I was just reading my ford Q4 sales summary… and they don’t even mention the ICE mustang….
Just Mach E sales being 2nd best EV sold next to Tesla.. and a bunch of other stuff.
What they care most about is EVs UP 38%

Ford (The F150 company) doesn’t care at all.
Here’s the breakout

Maybe because it is 44k cars out of 2 million in the US. It's a drip never mind a drop in the ocean!

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[roadpilot]

"2024 Mustang sales lowest in history of Mustang"

Thank something that starts with the letter 'B' and rhymes with "Idenomics".

 

[MaddNomad]

This thread is amazing, I was just reading my ford Q4 sales summary… and they don’t even mention the ICE mustang….
Just Mach E sales being 2nd best EV sold next to Tesla.. and a bunch of other stuff.
What they care most about is EVs UP 38%

Ford (The F150 company) doesn’t care at all.
Here’s the breakout

All those incentives and markdowns moved the car off lots for sure.

 

[robvas]

"Ford total Q4 sales increased 9% compared to a full-year sales gain of 4%, with a total of 2,078,832 vehicles sold. Ford outpaced the total industry – as well as the retail – with a total estimated industry sales increase of 2% for 2024, expanding its market share"

I won't sit here and say the economy is fantastic, but if the economy was that bad they would be down on sales across the board

the Mustang just isn't as popular as it used to be and sales (rather than lack thereof) reflect that

it's that simple

 

[jimbo67]

Ha don't know how many on here are from Massachusetts? I grew up here, still here I'm stuck. It's different depends on where you live. You couldn't sell your house and move in this state. My home value has more than doubled. Taxes are off the charts. Average 1 bedroom apartment in Massachusetts is 2465.00 a month. Where should I move? What is vehicle insurance expenses. What kind of health insurance? So many questions. I have 20 something kids, they will never be able to afford a house unless i take care of them. Imo, they won't. won't buy fun cars like we used too. I turn wrenches on there cars so they can keep moving. I survive, definitely not rich. It's upside down, there mindset is a 30000 new car they can hopefully afford without Mom and Dad paying For it. One did, but still lives at home?

 

[Mspider]

"Ford total Q4 sales increased 9% compared to a full-year sales gain of 4%, with a total of 2,078,832 vehicles sold. Ford outpaced the total industry – as well as the retail – with a total estimated industry sales increase of 2% for 2024, expanding its market share"

I won't sit here and say the economy is fantastic, but if the economy was that bad they would be down on sales across the board

the Mustang just isn't as popular as it used to be and sales (rather than lack thereof) reflect that

it's that simple

That`s the issue I am having with some people here. The numbers cannot lie.

 

[Mspider]

Ha don't know how many on here are from Massachusetts? I grew up here, still here I'm stuck. It's different depends on where you live. You couldn't sell your house and move in this state. My home value has more than doubled. Taxes are off the charts. Average 1 bedroom apartment in Massachusetts is 2465.00 a month. Where should I move? What is vehicle insurance expenses. What kind of health insurance? So many questions. I have 20 something kids, they will never be able to afford a house unless i take care of them. Imo, they won't. won't buy fun cars like we used too. I turn wrenches on there cars so they can keep moving. I survive, definitely not rich. It's upside down, there mindset is a 30000 new car they can hopefully afford without Mom and Dad paying For it. One did, but still lives at home?

Believe or not this is happening in the entire world. Its not a USA thing. Having a family has become unaffordable for most. Like I said before, paying everyone more money won`t solve it.

 

[MAGS1]

Some people here need to stop watching TV/social media and look at real numbers. The economy IS healthy (not fantastic but growing and healthy). A healthy, growing economy means inflation (2-3% annual inflation is generally considered healthy). The job market is healthy, unemployment is low and there are good paying jobs available in a variety of industries, and in some cases not enough people to fill them. Wages in a variety of sectors did not keep up with the Covid inflation, but that’s not new. Same can be said when the economy started taking off again after 2008-2009, the difference between wage growth and general inflation just wasn’t as pronounced (but there was still a gap there for many years). Doesn’t mean the economy was bad though.

You do NOT want prices falling over a sustained period of time, that’s deflationary and that means the economy is not growing and very likely contracting in a meaningful way. By the way, your wages will also likely decrease in that type of environment and probably at a faster rate than prices of goods decreasing. Unemployment goes up in that scenario too. THAT is a bad economy.

Yes, new cars in general are expensive. That’s not exclusive to Mustang. If you look at a base GT or even a base GT Premium though, the pricing isn’t that bad honestly. When you start adding all the various packages is when the pricing gets wild, and that’s where most of these manufacturers make their money on cars. They want you to buy all the extras, like the 401a or performance pack. Nobody is forcing you to buy all the extras, especially some of the stuff that can be replicated in the aftermarket for a fraction of the cost. A $100k pickup truck/SUV is more ridiculous to me than a $60k Mustang, yet people buy them and don’t bat an eye.

As far as sales go, people’s views on cars are changing. It’s nothing new, it happens every generation. How do you think the Mustang even came about? (Hint the young people in the 60’s didn’t want the boring land yachts their parents drove in the 50’s). Watch the documentary A Faster Horse (on Prime Video) if you haven’t seen it, it’s quite good and provides a lot of good insight as to how the Mustang came about with the change in generation.

SUV’s and trucks dominate the landscape right now, everyone wants them (or feels they “need” them). EV’s are becoming more common, although they’re still a relatively small part of the market. JDM/KDM cars are more popular with younger drivers than American muscle cars. And there’s a sizable segment of the teen population that just doesn’t care about driving much less caring about cars. Not that teenagers are buying new Mustangs, but that’s going to have a meaningful impact on car sales in the not too distant future should their views not change.

Long story short, there’s a variety of factors at play and not all of them are related to money.

 

[noac]

For. the 25 price increase, Ford should have ditched those stupid screens, added The Tremec and more aggressI’ve wheel choices.

 

[midtownz06]

You do know Ford make very slim profits don't you?

In 2023 they made about $3k per car.

Mustang Blue had a margin of 7.2% in 2022 (the ICE Mustang sales)

I’d pay 60k if it weighed 3300lbs and compared with the Porsche 911 for performance

 

[MaddNomad]

For. the 25 price increase, Ford should have ditched those stupid screens, added The Tremec and more aggressI’ve wheel choices.

Screens are whatever at this point but adding that tremec and ability to tune could justify people switching out of the last gen models. It’s obviously more to it then that, but that’s something simple that could help.

 

[JAM486HP]

Dwindling demand, simple as that! Ford is doing just fine.

We are the consumers of the Mustang, so we are paying much more attention to this car than the masses. Most people do not care about this American icon, in fact many people look at mine in disgust. It's loud, looks evil, guzzles gas and I LOVE IT!!

It is clear by the numbers, people just don't want this car anymore, they want ugly crossover bubbles, SUV's or 4 door pickups. Ford knows this, and seems to be tying to phase these out, with constant price increases and up charges and still piss poor QC. One final cash grab from any of us remaining and willing to pay for the privilege.

 

[MAGS1]

Dwindling demand, simple as that! Ford is doing just fine.

We are the consumers of the Mustang, so we are paying much more attention to this car than the masses. Most people do not care about this American icon, in fact many people look at mine in disgust. It's loud, looks evil, guzzles gas and I LOVE IT!!

It is clear by the numbers, people just don't want this car anymore, they want ugly crossover bubbles, SUV's or 4 door pickups. Ford knows this, and seems to be tying to phase these out, with constant price increases and up charges and still piss poor QC. One final cash grab from any of us remaining and willing to pay for the privilege.

I don’t know that they’re trying to phase it out necessarily. But, there’s pricing power in volume and the volume isn’t there like it was for most of the S550 run. Consumers views change over time, cars are no different. Station wagons all but died because of minivans. Minivans are all but dead because of SUV’s. Muscle cars are dying because the younger generation doesn’t care about American muscle like we do and the previous generation did. They prefer cars that sound like lawnmowers and Taco Bell farts that snap crackle pop all the live long day. Mainly because they’re cheap and make decent power, not all that different than muscle cars back in the day.

Mustang will probably be around for at least an 8th generation but may have several iterations and become its own line (kinda already is now with Mach E in the fold). The Mustang we know and love will be more like Corvette, a niche car with relatively low volume. And the price will reflect that, as we’re all starting to see. I don’t see it going away as long as Farley is in charge and the Ford family still cares about the nameplate.

 

[JAM486HP]

I don’t know that they’re trying to phase it out necessarily. But, there’s pricing power in volume and the volume isn’t there like it was for most of the S550 run. Consumers views change over time, cars are no different. Station wagons all but died because of minivans. Minivans are all but dead because of SUV’s. Muscle cars are dying because the younger generation doesn’t care about American muscle like we do and the previous generation did. They prefer cars that sound like lawnmowers and Taco Bell farts that snap crackle pop all the live long day. Mainly because they’re cheap and make decent power, not all that different than muscle cars back in the day.

Mustang will probably be around for at least an 8th generation but may have several iterations and become its own line (kinda already is now with Mach E in the fold). The Mustang we know and love will be more like Corvette, a niche car with relatively low volume. And the price will reflect that, as we’re all starting to see. I don’t see it going away as long as Farley is in charge and the Ford family still cares about the nameplate.

Great points, especially the Taco bell genZZZ.

At the end of the day Ford is still a business, responsible to it's shareholders. Hence the title of this thread. CEO Jim Farley, recently stating the company's strategy is to make all new models, particularly, electric vehicles, profitable within 12 months of their launch date, meaning they aim for profitability within the first year. If not they're gone, lesson learned from the Lightning. So what would the plan be for old models that are suddenly not profitable?

Making the Mustang a niche similar to the vette, would require a massive change IMO to justify a larger price tag for vehicle with a smaller demand. Let's say a mid engine, AWD, hybrid V8, I'm still in market. Although if they go the other route, 4 door sedan V6 I'm out.

 

[Polo08816]

I don’t know that they’re trying to phase it out necessarily. But, there’s pricing power in volume and the volume isn’t there like it was for most of the S550 run. Consumers views change over time, cars are no different. Station wagons all but died because of minivans. Minivans are all but dead because of SUV’s. Muscle cars are dying because the younger generation doesn’t care about American muscle like we do and the previous generation did. They prefer cars that sound like lawnmowers and Taco Bell farts that snap crackle pop all the live long day. Mainly because they’re cheap and make decent power, not all that different than muscle cars back in the day.

Mustang will probably be around for at least an 8th generation but may have several iterations and become its own line (kinda already is now with Mach E in the fold). The Mustang we know and love will be more like Corvette, a niche car with relatively low volume. And the price will reflect that, as we’re all starting to see. I don’t see it going away as long as Farley is in charge and the Ford family still cares about the nameplate.

Assuming Ford is not production/supply constrained, do you think Ford would be able to sell as many Mustang DHs as Chevy C8s to the general public at the current price points?

Corvette sales are almost the same as ICE Mustang sales (to include all Mustang trims) at the moment.

https://carfigures.com/us-market-brand/chevrolet/corvette

https://carfigures.com/us-market-brand/ford/mustang

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