S650 sales problems

[lcbrownz]

The S650 Mustang has faced several challenges that have dampened its appeal among fans:

1. Locked Aftermarket Tuning: Ford implemented a double-key encryption system, making it difficult for enthusiasts to modify and customize their cars. This decision has alienated a core segment of Mustang buyers who value the car's tunability.
2. Rising Costs: The new Mustang comes with a higher price tag, and with rising interest rates on car loans, many buyers find it hard to justify the expense. For example, the Dark Horse variant costs around $74,000, pushing potential buyers toward older models that offer better value.
3. Design Reception: The S650's design update has been described as conservative, lacking the immediate "wow" factor that previous generations like the S550 had. This has contributed to a lukewarm reception.
4. Market Dynamics: The muscle car market itself has been shrinking, with fewer competitors and changing consumer preferences. This broader trend has also impacted Mustang sales. Millennials and younger seem to love 4 door pocket rockets.

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[Dragster]

I’m not trying to be a jerk, but there’s already a bunch of other threads on this exact topic, all of which have been beaten to death.

 

[Ryunker]

The S650 Mustang has faced several challenges that have dampened its appeal among fans:

1. Locked Aftermarket Tuning: Ford implemented a double-key encryption system, making it difficult for enthusiasts to modify and customize their cars. This decision has alienated a core segment of Mustang buyers who value the car's tunability.
2. Rising Costs: The new Mustang comes with a higher price tag, and with rising interest rates on car loans, many buyers find it hard to justify the expense. For example, the Dark Horse variant costs around $74,000, pushing potential buyers toward older models that offer better value.
3. Design Reception: The S650's design update has been described as conservative, lacking the immediate "wow" factor that previous generations like the S550 had. This has contributed to a lukewarm reception.
4. Market Dynamics: The muscle car market itself has been shrinking, with fewer competitors and changing consumer preferences. This broader trend has also impacted Mustang sales. Millennials and younger seem to love 4 door pocket rockets.

And this is just internet noise. Own one then revisit, you will find these are all lies.

 

[GrabThatBlue]

Here we go again..

 

[lcbrownz]

And this is just internet noise. Own one then revisit, you will find these are all lies.

Why should I invest a premium amount in a car that possesses only average components? Look at the core sales figures this year in the US, not anywhere else.

 

[Ryunker]

Why should I invest a premium amount in a car that possesses only average components? Look at the core sales figures this year in the US, not anywhere else.

Then don't. Just leave and move on.

 

[lcbrownz]

The factory-installed components on many Ford Mustangs, including the S650 model, are generally designed for standard use rather than high-performance purposes. These stock parts are intended to strike a balance between cost, comfort, and handling for the typical driver, which may fall short of the expectations of enthusiasts seeking track-ready performance. Additionally, the S650 Mustang's retail price, coupled with dealer markups, does not align with the expectations of the average driver.

 

[Upacurb]

The Mustang is a great car- they are trying to move it up market and the market is not responding.....there is a Dark Horse at one of the local dealers by me with a 91K MSRP

https://www.autotrader.com/cars-for... Horse&trimCode=MUST|Mach 1&clickType=listing

I mean really good looking car- but at 91K - I'm sorry but thats not even sort of reasonable to me for a Coyote powered Mustang .....Im not sure who at Ford thought this was a good idea to position the car like this.....so many other options at that price.....

A 2020 GT350R was 75K - put into inflation calculator and thats 92K - but the GT350R had....

-bespoke motor
-everything different from the GT from the A pillar forward - not just different bumpers and some suspension pieces

I dont think inflation quite covers it.....

 

[young at heart]

The S650 Mustang has faced several challenges that have dampened its appeal among fans:

1. Locked Aftermarket Tuning: Ford implemented a double-key encryption system, making it difficult for enthusiasts to modify and customize their cars. This decision has alienated a core segment of Mustang buyers who value the car's tunability.
2. Rising Costs: The new Mustang comes with a higher price tag, and with rising interest rates on car loans, many buyers find it hard to justify the expense. For example, the Dark Horse variant costs around $74,000, pushing potential buyers toward older models that offer better value.
3. Design Reception: The S650's design update has been described as conservative, lacking the immediate "wow" factor that previous generations like the S550 had. This has contributed to a lukewarm reception.
4. Market Dynamics: The muscle car market itself has been shrinking, with fewer competitors and changing consumer preferences. This broader trend has also impacted Mustang sales. Millennials and younger seem to love 4 door pocket rockets.

With apologies if I’m wrong, this has the feel of a cut and paste-up job.

 

[armyGT]

It's the economy folks!! I heard just a couple of days ago that's there's over 5000 new C-8 Corvettes sitting on dealer lots.
My 2020 BULLITT with all the options was priced a bit over $53K. My 2024 GT Premium without Performance Pack was a bit over $56K. My same car in a 2025 is at $60K. Salaries haven't increased to make the difference whether it's at the car dealership or the grocery store. I think sales being down isn't because of tuning! If young kids could afford a new GT rather than a high mile Honda Civic, they would have one.

 

[Mustang1987]

Why should I invest a premium amount in a car that possesses only average components? Look at the core sales figures this year in the US, not anywhere else.

Don't... Nobody cares what you do. I'll be going for a spirited drive in my premium s650 with the performance package, nite pony package, active exhaust in about ten minutes having a wonderful Sunday.

 

[SmoothButter]

Mom said it's my turn to post this next month

 

[Decio]

With apologies if I’m wrong, this has the feel of a cut and paste-up job.

Copy and paste...from ChatGPT.

 

[Skye]

These threads just keep on comin'.

I'll tabulate another total of the threads, pages and comments later. There's just not enough time in the day.

After at least three sales-specific threads totaling 90 pages and 1172 comments, with one Member eventually becoming banned, , I feel we've exhausted this topic.

 

[drive_55_not]

These threads just keep on comin'.

I'll tabulate another total of the threads, pages and comments later. There's just not enough time in the day.

Do the guys who start these threads even own an S650??



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